VICTORIAN GOVERNMENT – “BEST START BEST LIFE”

Behind the Scenes

Credits

Kids, characters, a killer design and animation crew, not to mention the incredible Mr Thom Neale DOP, awesome producers a lovely agency… So many plusses to this project, it’s difficult to cram it all in.

What started as a very different concept; more traditional live-action and CG integration morphed into the thought bubble idea at the behest of the Victorian premier no less.

Fenton Senior Copywriter Mat Garbutt and I busked out enough ideas for probably 10 ads in an attempt to crack the nut and get everyone on board.

The unsung hero to this film is the absolutely beautiful Denzil-Don Kindergarten building. Absolutely gorgeous mid-century buildings encased by walls of square paned windows and curved recessed alcoves. The shooting possibilities were endless…

CREDITS

Client: Department of Education
Client: Department of Education, Victorian Government
Executive Director of Communications: Vivien Allimonos
Manager, Strategic Communications: Kate Keary
Senior Communications Adviser: Georgina Murphy
Agency: Fenton Stephens
Executive Creative Director: Alex Fenton
Senior Copywriter: Mat Garbutt
Director of Client Services: Amy Stephens
Account Director: Lucy Ranger
Agency Producer: Lisa Ramsey

Production Company: Passion Pictures
Director: Simon Robson
Executive Producer: Graham Pryor
Senior Animation Producer: Chelsea Nieper
Junior Producer: Liz Manning
Live Producer: Alice Grant

1stAd: Nikki Long

DOP: Thom Neal

1stAC: Sunny Wilding

Art Director: Leah Popple

Head of VFX: Adrian Oostergetel

Animator: Heath Pagram

Designer: Sacha Bryning

Compositor: Gene Hammond-Lewis

3D Generalist: Nathan Juno
3D Creative Lead: Nick Lines.

2D Animation: James Neilson

Offline editor: Chris Ward
Colourist: Edel Rafferty
Sound design: Production Alley
Music Composition: Electric Sheep Music

Other Work

AMAZON – “SORRISOS”

MTV ID – “KILL BORING”